Understanding Gen Z
(and the Mistakes We Make Ministering to Them)


Thursday, November 9, 2023

11:00 am - 3:30 pm

Diocese of Covington – Curia Office – Madison Square
1125 Madison Avenue
Covington, KY 41011


Join us in person to watch the live stream together!

Dr. Tanita Maddox is the Associate Regional Director for the Western Mountain Region for Young Life and wrote her doctoral thesis on sharing the gospel with Gen Z.

Dr . Maddox will be presenting from the NET Center in Minnesota.  The event will be livestreamed and we will gather as a local community to watch it live and to connect with one another.

In this live event, you will gain better insight into the lives and culture of teenagers and learn practical skills on how to effectively communicate the unchanging gospel in a constantly changing landscape.

Open to youth ministers, DREs, campus ministers, pastors, volunteers, or anyone who has a heart for sharing Jesus with the next generation.

You can join us for an in-person watch party or on our live stream!


Register for the in-person
Watch Party in Covington

Pre-register to
join the livestream

about dr. tanita maddox


Working in youth ministry with Young Life since 1998,  Tanita has lived the shift in adolescent culture with the arrival of Generation Z. She is constantly asking, "What is Good News to kids today?"  After completing her doctoral thesis in contextualizing the gospel for Gen Z, she is now sharing what she has learned, experienced, and created with Young Life Areas and Regions, Youth Ministries, and Churches.

Tanita has a unique insight and understanding of Gen Z that has served parents, employers, and educators in their understanding of the next generation. Adults feel more confident in their understanding and interactions with Gen Z as a result of what Tanita shares with them.

Tanita works as the Associate Director of Young Life Western Mountain Region and lives in Spokane, Washington with her husband and children.

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